Term of Use
Please read this Privacy Statement carefully. By accessing or utilizing the services on www.maximscakes.com.hk or its Facebook fans page (collectively, 'this Website') or Maxim’s Cakes mobile application ('this App'), it means that you have accepted the terms of this Privacy Statement. If you are unwilling to be bound by the following terms, please do not use this Website or this App. If you complete any form via this Website or this App, after you have completed the form and pressed the button 'submit', 'confirm', 'save' or 'add', it indicates that you have read and understood this Privacy Statement and agreed to how personal data are collected and used as provided in this Privacy Statement. Maxim’s Cakes reserves the right to change or modify the contents of this Website or this App at any time and unilaterally change this Privacy Statement without notification. You should regularly check whether this Privacy Statement has been modified via this Website or this App, as your continued use of this Website or this App indicates your acceptance of any change to this Privacy Statement. However, if the modification might materially affect the way we use or disclose your information (including your personal data) ('Data'), we will ask for your consent prior to any modified use. 'You', 'your', 'member' and 'users' refer to any person that accesses this Website or this App for any reason.
1. Collection of Data and its purposes
When you use this Website or this App to apply to become a Maxim’s Cakes member, update your profile order cakes or products, make enquiries and/or otherwise use the services provided on or via this Website or this App, you may have to provide to Maxim’s Cakes your Data including but not limited to your name, gender, age range, contact details, email address and Facebook ID. You agree to provide to Maxim’s Cakes such information voluntarily. You agree and understand that any and all of the Data you provided to Maxim’s Cakes will be collected and used as follows:
(a) for verification of identity and record;
(b) for display on the membership portal when you use this Website or this App, the Internet and other channels in managing your Data;
(c) for analysis and for comparison with others' Data in order to develop Maxim’s Cakes products or services and market promotion programmes;
(d) for communicating with you about your purchases, programme participation, membership (including but not limited to information on membership programme, Maxim’s Cakes membership card and membership renewal) and promotional offers for members;
(e) for communicating with you offers and promotions in relation to food and beverage and catering services provided by Maxim’s Cakes, Maxim’s and their affiliated companies and business partners in joint promotions;
(f) for storing communication contacting details;
(g) for generating survey on user traffic on this Website or this App;
(h) for processing of your purchases;
(i) for collecting payment, processing of any payment instructions and direct debit fees ;
(j) for internal monitoring, including calculating any amount you should receive or owe, making payment to or requesting payment from you, and collecting any fees or enforcing guarantee granted to or granted by the users; (k) for facilitating the daily operation of your account; and
(l) for implementing your instruction, responding to your enquiries or those made in your name, and providing efficient and responsive service.
2. Direct marketing
After you have provided personal verifiable Data to Maxim’s Cakes, you may from time to time receive telephone calls, SMS, emails and direct mails containing direct marketing information on offers and promotions in relation to food and beverage and catering services provided by Maxim’s Cakes, Maxim’s and their affiliated companies and business partners in joint promotions. In the event of joint promotion, the details of the joint promotion will be sent either by Maxim’s Cakes or its communications service provider but not by the joint promotion partner.
If you do not wish to receive any such direct marketing communications, whether or not you have consented to Maxim’s Cakes providing you such information, you can at any time send us your request with your name and Maxim’s Cakes membership card number, if applicable, to our Data Privacy Officer via email at: firstname.lastname@example.org or by post to: Data Privacy Officer, Maxim’s Cakes, Maxim’s Caterers Limited, 18/F, Maxim’s Centre, No.17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.
Please note that if you opt out of receiving direct marketing communications from us, Maxim’s Cakes will still send you membership communications (including but not limited to information on membership programme, Maxim’s Cakes membership card and membership renewal).
3. Personal Data (Privacy) Ordinance
Maxim’s Cakes complies with Hong Kong laws including Personal Data (Privacy) Ordinance in its policy and the ways it collects, uses, stores, discloses, transfers, protects and accesses Data.
4. Retention, storage and disclosure of Data
You acknowledge, agree and authorize us to retain and store the Data you provided in one or more databases of Maxim’s Cakes within or outside Hong Kong, and to provide, disclose, allow access and transfer such Data to:
(a) any employee of Maxim’s and its affiliated companies who are authorized to handle such Data for the purposes for which such Data are collected;
(b) any contractor or agent which provides administrative, telecommunication, computer, payment, insurance, professional or other services to Maxim’s Cakes and is engaged by Maxim’s Cakes for the purposes for which such Data are collected or relevant to the purposes for which such Data are collected;
(c) anyone that Maxim’s Cakes has to make disclosure to in accordance with the requirements of applicable laws, administrative policies or regulations;
(d) anyone who reasonably requires Maxim’s Cakes to make the same disclosure in order that Maxim’s Cakes can implement the purposes listed in this Privacy Statement.
You agree that Maxim’s Cakes can disclose your Data in the following reasonable and necessary circumstances:
(i) in compliance with relevant laws;
(iii) to protect the rights, properties or interests of Maxim’s Cakes, Maxim’s and their affiliated companies, employees, agents, customers and users; or
(iv) in compliance with this Privacy Statement.
Maxim’s Cakes specifically states herein that it has not and will not sell your Data. Maxim’s Cakes also will not provide, disclose, allow access and transfer your Data to any third party other than the above.
5. Security of Data
Maxim’s Cakes will use various security technologies and procedures to protect your Data from unauthorized access, use or disclosure. Because of the nature of Internet, Maxim’s Cakes cannot guarantee the security on any transfer of Data. However, Maxim’s Cakes will take all practical and feasible measures to ensure any Data collected by this Website or this App will not be intercepted by any third party. You must be clear that Maxim’s Cakes’ advertisers or any website with links to this Website or this App may collect your Data. You must read the relevant privacy statement carefully before you provide your Data to them. Your provision of your Data to any third party has nothing to do with Maxim’s Cakes and Maxim’s Cakes will not have any responsibility for such. If Maxim’s Cakes receives relevant Data from a third party, it will retain the information in the usual strict secured and confidential standards.
6. Amendment to Data and contacting Maxim’s Cakes Data Privacy Officer
You are aware that according to Personal Data (Privacy) Ordinance, you have the right to access your personal data held by Maxim’s Cakes and request amendment to your personal data. If you wish to access or amend your personal data held by Maxim’s Cakes, please send your request with your name and Maxim’s Cakes membership card number, if applicable, to Maxim’s Cakes Data Privacy Officer via email at: email@example.com or by post to: Data Privacy Officer, Maxim’s Cakes, Maxim’s Caterers Limited, 18/F, Maxim’s Centre, No.17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.
8. Use of Web Beacons
Maxim’s Cakes may use Web beacons on this Website or other websites and allow third party to place Web beacons on this Website to monitor the effectiveness of promotion or other legal purposes. Web beacons are also called web crawler. It is an object that is embedded in a web page or email which allows checking by website owner or a third party on whether a user has viewed the page or email. It is usually invisible to the user as its size is generally very small (1x1 gif) and has the same colour as the web page, document or email. Web beacons are identified as HTML IMG on web pages. Users can click on the information option on the web page to find out whether Web beacons are used on the web page. Web beacons can link to personal information. For example, advertising network uses web beacons to add on personal information the web pages a person visited and based on such information to add a particular kind of advertising bars. Web beacons can also be used to independently track the number of people visiting the web site.
9. Links to third parties' websites
Please note that Maxim’s Cakes provides links to third parties' websites or applications as a service to users or acknowledgement of the applications. Maxim’s Cakes is not responsible for the contents on such web pages or third parties applications or how information is collected. Maxim’s Cakes recommends you to read and understand the privacy measures of any such third parties’ websites or applications before you submit any information to them.
This Website or this App does not plan or intend to collect Data from underage below 18. To respect the privacy of underage, underage below 18 should not provide any Data on this Website or this App. Maxim’s Cakes asks that parents monitor their children when they surf on the web or browse this App.
11. Retention of Data
Maxim’s Cakes shall retain your Data after you have registered as a member of Maxim’s Cakes membership card or provided your Data via this Website or this App. Your Data will be retained not more than one year after your unsuccessful application for membership, the termination or expiration of your membership or termination of the membership plan or the purpose for which you provided your Data, and thereafter erased.
©Maxim’s Caterers Limited 2020